While pretty much everyone has access to their phone’s camera at any time, there’s something special about unplugging and slowing down.
Paper Shoot is all about keeping your fav memories alive - these sustainable, easy-to-use digicams combine the nostalgia of film, the simplicity of digital, and eco-conscious materials to help you get back to living in the moment.
The Paper Shoot Camera
At Paper Shoot Camera, we believe that taking care of the environment should go hand-in-hand with creating products that connect with people.
For this reason, all of our materials are either recycled, repurposed, or biodegradable.
Our camera boards are made from discarded, landfill-bound technology and given a new life - all so that you can capture yours authentically.
How did it start?
In 2013, our company was founded by George Lin, a paper industry engineer from Taiwan.
The gears in the mind of a lifelong advocate of analogue photography and art started turning when the paper company added durable, sustainable, and customizable stone paper to the production line. George gave serious thought to installing a camera inside.
Film was one of his many interests, and he wanted the camera to reflect that. In order to make it look like an old-fashioned camera, he took great care in selecting the settings and filters. The design of the point-and-shoot camera, along with its aesthetic sensibilities and ease of use, made it the ideal film-free alternative.
A digital point-and-shoot with dozens of interchangeable cases, the first Paper Shoot Camera was in his hands a few months later.
2012
The IKEA Knäppa Cardboard Camera
Paper Shoot was the creative engine behind the IKEA Knäppa, a playful and sustainable 3 MP cardboard camera launched in 2012 under the IKEA brand. The Knäppa’s eco-friendly construction, intuitive design, and creative spirit all reflected Paper Shoot’s core philosophy. Though it was a special project for IKEA and not a regular retail product, the Knäppa helped bring Paper Shoot’s vision to a broader audience and paved the way for its future innovations in digital photography.
2013
The Birth of Paper Shoot
The first Paper Shoot camera launched in Taiwan, featuring a durable stone paper body, simple controls, and a digital experience inspired by analog photography. Co-founder Miffy Chen, with her artistic and technical expertise, was instrumental in shaping the brand’s product and identity. Together with her husband and business partner, George, they built a company that blends technology, design, and art.This model features 5 MP sensor, an upgrade from the 3 MP sensor found in the initial version of the camera sold by IKEA.
2016~2018
Going Global
Paper Shoot entered the international stage in 2016, debuting at Paris’s Maison & Objet, where it earned the Best Product Award. The brand quickly gained momentum, showcasing at major design exhibitions such as NY Now in New York, Design Tokyo in Japan, Ambiente in Germany, and STYLE in Bangkok. This period marked Paper Shoot’s emergence as a globally recognized name in creative photography.The brand also won international awards, among which Taiwan Excellence and the Golden Pin Design Award.
2018~2021
Refining the Lineup
Paper Shoot continued to innovate, releasing new camera models with higher resolution sensors from 5 MP all the way up to 18 MP with the 7th iteration of the camera, new features like time-lapse and short video, and more customization options. The design evolved to offer better battery protection and an expanding range of cases and accessories. The brand’s achievements were recognized with over 10 prestigious design awards over the years, including the Red Dot Design & the German Design Award.
2021
TIME Best Inventions
In 2021, Paper Shoot was honored as one of TIME Magazine’s Best Inventions of the Year. This achievement underscored the brand’s commitment to sustainability and creativity. Following this recognition, co-founder George gave an interview expressing his gratitude for the team’s dedication and reaffirming the brand’s mission.
2022~2024
A Decade of Commitment
As Paper Shoot celebrates its first ten years, it remains focused on enhancing camera quality while staying true to its founding principles of eco-friendly materials and easy operation. The brand consistently launched new accessories, keeping photography fun and accessible for a growing global community.
In 2024, Paper Shoot launched the 8th iteration of the camera with a 20 MP sensor.
2025
Launch of the Aura Palette
In 2025, Paper Shoot introduced a major leap in its camera technology with a 20 MP sensor, delivering significantly higher resolution and image quality than all other retro-inspired digital cameras.
Paper Shoot also introduced the Aura Palette, a colorful, biodegradable camera collection made from plant-based materials. It represents Paper Shoot’s ongoing commitment to sustainability and creative, mindful photography.
